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The group holds the first new media promotion forum, the WeChat official account.
in August 18, 2018, the group held the first new media promotion forum at the blue ocean hotel in Weifang, and took the WeChat official account as the starting point, with the theme of the new era new media and new technologies. Its main purpose is to make good use of the new media such as WeChat official account to publicize the brand of the enterprise, so as to enhance the influence of the corporate culture and enhance the soft power of the group. At the same time, through such a form of forum, on the basis of adhering to the propaganda work policy of unity, stability, encouragement and positive publicity, better open the wide application of new media by all units of the group, and gather the broad strength of enterprise development. The group has ten enterprises: official account and editor of WeChat official account: "Changda construction, Changda building, Changda, Weifang, Shandong, Weifang, Changda, Changda, Taihao, Changda, and third curtain walls". Representatives of the companies concerned, such as the curtain wall company, and representatives of the new media publicity companies invited about 80 experts from the official account of WeChat public, such as "Weifang release, Shandong Weifang and Weifang real estate". &On behalf of the group company, mu Naijie, Secretary of the Discipline Inspection Commission, chairman of the board of supervisors and chairman of the labor union delivered a speech at the forum. Zhang Jianping, Secretary of the Party branch of the fourth construction engineering company, introduced the relevant information of the company on behalf of the undertaker. The official account of official account was released at first. The publishers of 10 public numbers, including the Changda construction, issued their own versions of the WeChat code, the template, the editor, the application of the two-dimensional code, the small program adapted to the WeChat official account, and the target, plan and assurance measures for how to propagate more new media through PPT. And demo. , "Weifang release" and "Shandong Weifang" official account of WeChat and Weifang real estate experts should exchange experiences and share experiences with participants. The official account of official account is the forum activity is carried out in a relaxed atmosphere. The WeChat official account has further clarified the future goals and direction of development through sharing learning and experience. The unit that has not yet built public numbers is actively applying for the establishment of the public address. In short, through this forum, the new media of WeChat official account has been popularized and applied in the group to promote enterprise's propaganda, unify thoughts and unite the consensus. All units have seen the advantages of others, found their own shortcomings, and identified the direction of their efforts. This is a successful forum, which has a positive and far-reaching impact on the development of the group. The official account reached official account for the following four basic points: first, the existing WeChat public unit will further plan their respective WeChat platforms, increase investment, increase strength and expand their influence; second, the Party branch secretaries of the party will strengthen their organization and guidance to build and operate their WeChat public numbers, and operate lawfully; third, the units that have not yet established WeChat official account will be established. China's WeChat official account is built to build up its own official account. Fourth, the editorial departments of WeChat public numbers will enhance communication and increase the number of information releases and improve the quality. Let editorial work be linked to commemorative calendars, employee birthdays, 24 solar term, Chinese festivals, good stories and daily weather conditions, so that employees can be the main body of new media and separate their respective reasons. Good editing and speaking!
